2014 aluminum windows and doors industry platform economy to capital economic change

Press time:2014-04-28

       Platform for the largest economic impact of aluminum windows and doors industry is a subversion of the traditional concept of the so-called positioning customer base, platform as a mechanism to buy a house and the seller transaction and integration mechanism, he can market capacity and blending of disparate industry resources and market value maximize the final analysis, its essence is the inevitable product of market restructuring.

       1.channel sales to brand marketing shift

       Competition among aluminum doors and windows is not in the number and size of the plant as a unit of the terminal stores, traditional channels in the Internet economy and cleaned up, under the overall aluminum doors and interstate powerful integration with the county, the original channel owned market share can be said that losing ground. To have a positive attitude, not blindly liter line. Which brands than through tempered, experienced hardships to build out. In the case of all aspects of financial strength, production scale, channel planning, market development and so on do not have the conditions, if the blind competition, greedy big and strong, it is possible to suffer heavy casualties.

       2.the relentless pursuit of innovation

       Product innovation is a prime market for the brand to win the magic; the third is relying on services to win credibility. The customer is God, the service no bottom line. Aluminum doors and windows of the second-tier brands, the market share is important, good service is more important. The last two years there are some new trends are worth noting: the terminal forward, front to intercept electronic mall, community store, warehouse sales, a growing number of real estate directly produce aluminum doors and windows, aluminum doors and windows to provide matching hardcover room and so on! diversified channels are redefining the market.

    3.change mode competition to brand competition

       As a branding means nothing wrong, but in a very long period of time inside, leading brands, brands such as Pioneer entertain like slogans filled the attention of consumers. To really go specializes in production, product innovation, removing the impurities prices, the real work for the consumer to be a real "happy home."

    4.the traditional thinking paradigm shift to the Internet

    In terms of brand communication using the Internet, we have the role of an increasing number of companies realize that micro-channel aluminum doors and windows and other mobile Internet tools, use of corporate public numbers, number and other public sector media brand marketing and communication, on the stage and survive words or fruitful.

    5.the platform economy to capital economic change

    Platform for the largest economic impact of aluminum windows and doors industry is a subversion of the traditional concept of the so-called positioning customer base, platform as a mechanism to buy a house and the seller transaction and integration institutions. He can maximize market capacity and blending of disparate industry resources and market value, in the final analysis is the inevitable product of the market and its essence restructuring.

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