Door manufacturers how to grasp the "initiative"?

Press time:2007-10-28

       Doors and windows market downturn so many businesses struggling, intensified homogenization of competition is to make windows and doors industry worse, price wars, promotions naval warfare and people has been gradually lose their effectiveness, how the situation is now the acquisition of new competitive advantages.

    [Invest resources, strengthen regional competitiveness]

       Door manufacturers to continue to market to invest resources and manpower, just put the direction and intensity of change: from the simple purchase incentives channels play money and terminals, a gradual transition to strengthen product promotion, brand communication and consumer communication direction, so that both help windows dealer network development and product terminal pin, so that dealers deeply felt the support of manufacturers, improve dealer loyalty, but also enable manufacturers of brand would be enhanced in order to strengthen the regional market competitive advantage.

       [Occupied channel initiative, to achieve a win-win]

       Dominance of the home that one can make money whether the moment, the second is to see whether there are long-term development, the third is whether manufacturers happy. "Right now able to make money" is to force the manufacturers to ensure that products, terminal pin, spreads stable, orderly market, dealers have a reasonable return. "Long-term development", is the manufacturer to have a clear development strategy and objectives, ongoing market base and brand building. "Cooperation to happy", is the manufacturer timely response to market requirements, for dealers to solve problems, to carry out a high level of service doors and windows to achieve win-win cooperation.

       [Strengthen their own advantages]

       In the long term, manufacturers continue to enhance the competitiveness of the doors and windows doors and windows brand influence and products to win consumer loyalty, to win to convince dealers and support, after all, the market is relying on strength to speak. In addition, manufacturers of windows and doors but also in philosophy, business models and operations management, constant change, and truly become a reseller eyebrows make learning organization, so that dealers will be willing to follow the manufacturers take.

       Faced with more and more rational and strong partner, only uphold the "create greater customer value" as a business philosophy, continue to grow their own strength, improve access service levels, in order to always be the initiative in their own hands.

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